This packaging design gives the K-beauty industry the makeover it needs to be more sustainable!
The packaging design industry is getting a facelift as more and more people start to take an interest in sustainable products and incorporate them into their lives. A South Korean beauty and pharmaceutical company, Kolmar Korea, has designed eco-friendly paper packaging for cosmetics. Kbeauty is a super hot trend and it’s taking over the world. With the global demand for Korean beauty products, the waste generated is also globally. Paper Tube is made of paper (love the clarity of the name!) And is specially designed for beauty creams that come in a tube.
The consistency of creams in the tubes is one reason most brands and manufacturers shy away from paper packaging, citing the lack of durability as the main reason. However, the packaging of the paper tube has been reinforced with a waterproof layer of coated paper which prevents it from becoming soggy and it can also support a weight of up to 50 kilograms (110 pounds), ensuring durability during transportation. or storage. It can also be molded to meet the needs of different brands and seeks to provide a realistic alternative to plastic or glass packaging typically used for liquid or pasty products. Eco-friendly packaging is tough for wet products, but Paper Tube fixes this design flaw, making it a viable option. Another reason that brands or manufacturers use plastic is that it is lighter and more economical than glass, but using paper packaging like Paper Tube will provide the same benefits. The paper tube also allows consumers to access the last remaining formula content by simply tearing the used paper tube along the dotted line!
Kolmar Korea recently released a statement saying that 80% of the new eco-friendly packaging was made of paper, but its cap that fits the nozzle had to be made of plastic – this is something we see in the best of designs. packaging and hope someone also comes up with an innovative solution for the cap. A range of papers have been used which gives the package different textures. Sleeves for the tube can be personalized with the company brand. The paper tube (even sealed with a plastic cap) marks a major environmental improvement for the cosmetics industry and can be used to package a variety of personal care, health and beauty products.
Designer: Lee Je Min, Jung Jung Mo and Kim Hee Yoon