Mary Cook Associates’ Psyched About Psychographics White Paper Explores the Characteristic Housing Preferences of Each Generation After the Pandemic
CHICAGO, June 30, 2021– (BUSINESS WIRE) – Mary Cook Associates (MCA), an award-winning national commercial interior design firm, today released a white paper titled “Psyched about Psychographics,” which examines the role of psychography in discovery of the evolving habitat of each generation. preferences and identifies opportunities for builders and developers to respond to the changing home paradigm with thoughtful and innovative designs.
“Today, generational housing decisions are more diverse than ever,” said Mary Cook, president and founder of Mary Cook Associates. “In addition, they are influenced by other factors ranging from geographic influences to specific circumstances like the pandemic, which makes psychography an even more valuable tool. With this white paper we are able to provide insight into our proven approach and share ideas on how psychography can inform the design of successful projects. “
In addition to discussing the role psychography can and should play in real estate, the white paper provides insight into generational identities and how each group’s wants, needs, values and beliefs influence their priorities in real estate. a house, including:
Baby boomers: Aging but active, baby boomers favor homes and features that allow them to experience and bond in spaces they can enjoy with family and friends. When their “nest” becomes empty, they don’t want to move to a smaller one.
Generation X: Pragmatic and resourceful, the so-called “sandwich generation” values flexible options for multigenerational living as well as high quality materials and finishes. While the early members of Gen X share many of the characteristics of the baby boomers, those born later come closer to the values of Gen Y.
Millennials: As they grow in wealth, millennials are looking for the best bang for their buck on what they want most: modern home technology, plus a location and features that match their lifestyle. . They are a cohort full of creatives and multitasking.
Generation Z: Although still in formation, the characteristics and habits of this autonomous, innovative and goal-oriented group are already taken into account in the design of student housing projects and rental projects. They are very different and on their way to becoming the most educated generation of all time.
View the entire white paper or download it as a PDF at www.marycook.com/whitepapers/psyched-about-psychographics/.
To learn more about Mary Cook Associates, visit www.marycook.com.
About Mary Cook Associates:
Founded in 1986, Mary Cook Associates (MCA) is a fully integrated interior architecture and design firm known nationally for creating innovative interiors for leading property owners and developers. The company’s projects include multi-family homes, model homes, student residences, senior residences, lodges, restaurants and hospitality environments. MCA’s work emphasizes functionality, presents possibilities and provides measurable environmental feedback (ROE℠).
Smart, functional spaces that make immediate connections with their users and drive Better Living by Design℠, increase property value, and accelerate sales and occupancy rates are hallmarks of the results MCA consistently achieves. Currently celebrating his 35e anniversary, the firm continues its national presence with award-winning work spanning 36 states. www.marycook.com.
See the source version on businesswire.com: https://www.businesswire.com/news/home/20210630005581/en/