Introducing Bar Chido, a modern Mexican restaurant designed for post-COVID meals
Downers Grove, IL (RestaurantNews.com) Chido Bar is a local canteen with a big brand presence that you would be more likely to find in the dining district of a big city rather than the Chicago suburbs. But there’s more to this restaurant’s design than a fun visual identity, delicious menus, and an adorable cartoon donkey mascot, aptly named Señor Chido.
Bar Chido worked with award-winning branding studio, Eighty seven, to create a modern, post-pandemic restaurant experience that could thrive in 2021 and beyond. Along with developing a bright, playful pastel color palette and mouth-watering craft cocktails, creating an experience that truly meets the needs of modern diners was an absolute necessity for owner Sam Vlahos.
As the project started in February 2020, the regulations regarding indoor dining were updated almost weekly. Lead the Bar Chido and EightySeven team to work together to pivot concepts and design with extra precautions in response to COVID-19.
The first feature that customers might notice is the set of windows that cross the face of the restaurant. This open space provides Bar Chido’s indoor dining area with adequate ventilation while opening up the entire dining experience.
Originally designed for drive-thru purposes, Bar Chido’s personalized take-out window has also been redesigned to optimize the walk-in experience. Now, customers can enter a takeout order with minimal contact. “I think it will always be fun for you to go up and grab your food and go,” Vlahos said. Plans remain in place to potentially convert the window to another concept in the future, providing even more operational flexibility for the Bar Chido team, while providing a more mobile and unique experience for customers on the go.
While Bar Chido has been painstakingly designed to maximize dining safety, it is also visually designed to make guests feel welcome and at ease. “We took a second look at our visuals, our voice and our mascot to focus on usability. As brand designers, we wanted to be mindful of the little things people experience when they visit Bar Chido, ”says Maxwell Billings, Brand Designer and Founding Partner of EightySeven.
In an effort to amplify the enjoyment of the Bar Chido experience, EightySeven shifted the brand’s colors from rich reds and yellows to a softer, more user-friendly brand palette of pastel pinks, blues and greens. The Bar Chido logo and font have also been hand redesigned to add a unique touch to each letter, bringing a human touch to the brand. Even the mascot, Señor Chido, has undergone a complete reinvention. “Originally it was supposed to be a cactus, but after all that happened, we all agreed that we needed something more user-friendly and more inviting. So Maxwell and his team ended up creating this donkey character that everyone loves.
Thanks to the popularity of Señor Chido, the restaurant has also rolled out a range of hats, shirts and merchandise to boost brand awareness and create additional revenue streams for the restaurant in the event of a new closure – yet another strategy. innovative, Bar Chido and EightySeven. the teams took into account the design of the restaurant.
For Vlahos, he sees the brand’s experience as a crucial business asset for the future. “With our future concepts, we use branding and design to add to the customer experience while helping us navigate whatever lies ahead.”
About Bar Chido
Bar Chido is now open at 1012 Curtiss Street Downers Grove, IL. To learn more about Bar Chido, see barchido.com.
Eighty seven (madeby87.com) is a branding studio founded in 2012. As a team of creative partners, their studio designs brands that connect with people through storytelling, creativity and human-centric strategy. For more information, please contact EightySeven at [email protected].